If you slap a fixed-gear bike on the cover of a magazine, especially a magazine not in the cycling section, it will likely get my attention. Intersection describes itself as
“…bringing design, fashion and culture to life for the modern man. An intimate, inspired, below the radar meeting place for arbiters of taste and opinion, it’s where diverse paths cross, united by a passion for living fast and traveling far.”
In the simplest terms…it’s a car magazine. And I’m not really sure they understand urban fixed-gear bikes beyond the parameters of fashion and modishness. Look at the cover: “Why your car needs a bike rack!”. The minimal text accompanying the 12-page spread treats the bike as a prop which hipster car owners have affixed to a bike rack and when confronted with gridlock one can then hop on their fixie and beat that damned traffic (but doesn’t seem concerned about the conundrum of the abandoned car). What’s amusing to me is that the 11 men who grace the magazine with their track bikes all live in cities (NYC or London) and either work as messengers or utilize their fixies for utilitarian transportation. And I’d be highly surprised if any of these gents owned a car. You’d be insane to own a car in either city for any number of reasons: the cost, especially at their likely respective salaries; the efficacy of travel by bike; efficient mass transit…
I haven’t quite figured out if there are cyclists on the masthead who’ve happened to successfully infiltrate the publication and are sowing the seeds of dissent from within, relatively under the radar…or…it’s all fashion of the moment to be cast aside when fixed-gear machines are no longer hipster du jour props. In the current issue one of the writers admitted to having a 1950s Holdsworth and a 1930s era Schwinn track bike as her pride & joy wheels…not a car. There’s also a compelling 2-page map of the world with country size determined by the amount of velodromes each nation has within its borders (France is HUGE, followed closely by Japan…and who would have known that Trinidad-Tobago has more velodromes than China). And the articles are largely fascinating, with transportation themes frequently only skirting the tangents (definitely not your typical gear-head, road test magazine dreck) and its international, non-US focus is easy on the eyes…a world with far cooler design principles at work.