“Athletes smoke as many as they please…”

The Fred Spencer, Jr. ad dates back to 1928 and appeared in an unknown newspaper. I bought the ad off of ebay and it’s cropped sufficiently to remove any identifying characteristics. And what’s up with that stylin’ robe? Cycling fashion has certainly gone through some changes since the 1920s.

The two Camel ads were scanned from 1935 editions of Fortune magazine. The ad with Bobby Walthour, Jr. is from the June issue and the ad featuring speed skater Jack Shea is from the March issue. If you ever get the chance to read the March, 1935 issue of Fortune I’d highly recommend it. I have the good fortune of living near world-class academic research libraries which happen to have the issues bound in the stacks. There’s a feature article about 6-day racing focusing on the financial aspects of hosting 6-day events in Madison Square Garden. The reporting is pretty detailed and it’s interesting to read about cycling from the economic viewpoint, an issue which rarely, if ever, gets attention in current cycling journalism. While the article is informative, the accompanying visual elements are even better: numerous photos and color illustrations depicting 6-day racing in the Garden. The reclining cyclist in my banner has been shamelessly lifted from that particular article…

Post a Comment
(Never published)